Making Moma proud

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              They may be the fall back of all great playground put-downs but isn’t it funny how you’re never too old for a good ‘your mum…’ joke? It’s why I really rate the new campaign … Continue reading

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Pay attention

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And to adapt another phrase, every typo matters. From a consumer’s point of view, a mistake of any sort, design or copy, tells them that the brand talking to them is either unprofessional or just doesn’t care enough about their … Continue reading

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Pardon the pun

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“Happy Punday, people!” Monday, Punday, geddit? How did it make you feel? Did you utter a low proverbial groan that often follows a particularly bad pun or did you applaud it with a wry grin that even though you knew … Continue reading

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Check my stats

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        Thanks to the stats helper monkeys, here’s the 2012 annual report for my virtual scrapbook. The new Boeing 787 Dreamliner can carry about 250 passengers. This blog was viewed about 1,000 times in 2012. If it … Continue reading

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Thirst QR-uenching

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I start by apologising for the slightly cringey headline (especially after my last post!) but it had to be done – my alternative, ‘Message on a bottle’, just wasn’t cutting it. Now having done a few beer/in-bar promos in the … Continue reading

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Fun in the sun

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Now this isn’t a new ad but with thoughts of my own summer hols fast approaching, I thought it deserved an airing. Now puns often come down to personal taste. I like them but only when they’re used correctly. For … Continue reading

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Go on, spill

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Would you confess for the world to see if you knew you’d never be found out? Confessions is a public art project that invites people to anonymously share their confessions and see the confessions of the people around them in the heart … Continue reading

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