Cheer from the sidelines – and from Facebook

Want to increase your Facebook fans? Then give them a real reason to ‘like’ you. The Nike Shout social installation campaign does just that. Designed to give true football fans a real voice, in real-time, on match day.

Fans could submit messages of support for their team or favourite player via the Nike Football Facebook App or with #hashtags on twitter, messages would queue in real-time, before being displayed on huge LED displays that ran the length of the pitch during games for all the players and fans to see.

And according to Digital Buzz, the installations generated, on average, over 400, twenty second fan messages per game, while helping to increase social conversation by almost 60% and increasing Facebook fans from 360,000 to over 560,000 during the games.

See other Nike social media projects here and here.

Gallery | This entry was posted in Digital, Interactive, PR, Social media and tagged , , , , , , , . Bookmark the permalink.

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