This Absolut Temptation guerrilla campaign is absolutely genius. You’re standing at the airport, waiting for your bags when you see a battered open box containing a bottle of Absolut vodka. Nobody claims it and it comes round again. What do you do? Do you take it? Do you not? Would you give in to the temptation?
The great thing about it is that not only is it a simple, effective and cost effective piece of ambient advertising but it’s also spot on when it comes to the brand. And it’s probably why it made Mashable‘s 10 Excellent Examples of Guerrilla Marketing Campaigns. See the other nine here.