Kate Moss is the star of a brand new video for Spanish fashion house Mango, entitled The Great Escape.
American fashion photographer, Terry Richardson is both her co-star and the director. Set in the stunning city of Paris, it features beautiful locations such as the Mini Palais, Place de la Concorde, Place de l’Alma and the Champs Elysées.
The end of the film was shot and broadcast live to the Mango fashion show at the Centre Pompidou in Paris, allowing the guests to watch the end of the film.
I love this campaign. It’s beautifully shot, Kate looks fabulous and what a great way to showcase the clothes – certainly makes a change from the catwalk.
See the making of below.
Readers of Mango’s blog, Keep the Beat, also have the chance to win Kate’s look in the film.
And in keeping with the campaign’s cool and quirky theme, they’ve avoided the typical free prize draw mechanic.
The winning photo and other photos selected will be posted on Mango’s blog and Facebook wall gaining them fans and providing great PR.
I love the mask idea and can see it working really well. I’d do it myself only I don’t have any Mango clothes. But then again, it’s a great excuse to go shopping.
See more details here.