Totally topical

I love Wimbledon – well done Djokovic – but for me the real winners were the topical ads. Engaging, relevant and as seamless as one of Nadal’s serves.

First up, Green & Blacks. They served up a real treat with a press ad that makes you want to ditch the cream on your strawberries in favour of their delicious and totally complementary ice cream.  Creative by Brave.

Fedex haven’t failed to deliver either. If you’ve passed through Southfields station in the last two weeks, you couldn’t miss FedEx’s station takeover  – check out the astroturf platform. Creative by Gyro.

And if you’re going on your hols – don’t worry – you won’t miss a thing with IBM’s digital airport panels. What’s more, as well as keeping passengers informed of the latest scores, they’ve matched the updates to the upcoming flight schedule, by referring to players from countries relevant to travellers in the airport. Creative by Ogilvy.

Credit Suisse has been helping their global ambassador and tennis legend, Roger Federer, relax before the big tournament. The short film at the beginning of their website is worth a look. See it here.

As the official coffee brand of Wimbledon, the thoughtful people at Lavazza have been handing out free coffees for people queuing for tickets. Plus, a lucky few will get to spend 15 minutes experiencing the Lavazza Queue Lounge.

And last, but not least, Sony have released an online video parodying Fallon’s “Balls” TV ad for Sony Bravia. Take a look – it’s ace. Creative by Crayon.

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