Child’s play

In case you were worried that LEGO was becoming a distant pastime, don’t be.

LEGO’s “Life of George” is the world’s first interactive
game combining real LEGO bricks with apps for your iPhone.

The clever thing about this game is its simplicity and the fact that while LEGO has embraced new technology, it’s still managed to stay true to the brand.

‘Life of George’ is aimed at all ages, is easy to play and  looks pretty addictive.

During the game ‘George’ shows you pictures from his travels and asks you to recreate them using LEGO. Then once you’ve build them, you take a picture of them on the playmat with your iPhone. Using a brick recognition system from Eye-Cue, the game then awards you points for speed and accuracy.

I’m in. Wanna play?

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