Must be magic

Whip up Delia’s classic Christmas cake or sprinkle sugar dust onto Heston’s mince pies with blippar and Waitrose.

As part of their ‘School of Christmas magic’ Christmas campaign, starring Delia Smith and Heston Blumenthal, Waitrose has joined forces with blippar to really bring the campaign to life.

Teaming up with the Metro, the Waitrose cover wrap allows viewers to use the app to hover over adverts and see instructions for making Smith’s Christmas cake or watch the advert online. The perfect combination of food and magic – it’s  what Christmas is all about and it works really well.

See the Harry Potter-esque Waitrose Christmas advert below.

Find out more about blippar here.

Gallery | This entry was posted in Digital, Experiential, Food & Drink, Interactive, Press & Poster and tagged , , , , , , . Bookmark the permalink.

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