Fan the flame

As the first post of 2012, here’s a hot new social media campaign to kick things off.

MINI  launched a  live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. It was parked on a slope and hanging only on a thick rope. Under the rope there was a bunsen burner. The idea was simple, once you ‘liked’ MINI’s Facebook page, you watched the live construction as a remote ignites the flame via the campaign website. Then whoever’s flame burnt the rope, won the MINI Countryman. Brilliant.

Agency: TBWA\

Gallery | This entry was posted in Digital, Interactive, PR, Social media and tagged , , , , , , , , . Bookmark the permalink.

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