Window dressing

Now I always thought ‘window shopping’ was fairly harmless. True, my wardrobe never received any much-needed additions, but then again, my bank balance didn’t suffer either. That was until I saw the NET-A-PORTER pop-up store. Luckily for my finances, I wasn’t there, as the unique window display allowed visitors to shop and win prizes, using a specially created app for their Smartphone or iPad2.

After downloading the NET-A-PORTER iPhone/iPad app, customers at the store could activate an augmented reality shopping experience by pointing the camera at the gorgeous pieces in the window so they could see them in all their 360 degree glory, view catwalk videos, product information, pricing and, best of all, the ability to buy instantly!

And it didn’t stop there. These pop-up stores are going global, with new stores popping up in Paris, New York, London, Munich and Sydney. The video above is from last year’s Fashion’s Night Out celebrations in London and New York, but it’s since been rolled out for the new Karl by Karl Lagerfeld collection, with similar features.

A nice idea but best not to stumble across it after a night out on the Prosecco – your bank balance may not look so good in the morning, you on the other hand…

Gallery | This entry was posted in Experiential, Fashion & Beauty, Interactive, PR and tagged , , , , , , , , , , . Bookmark the permalink.

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