Naomi, Lily, Giselle, *yawn*, your days are numbered. Forget doe-faced models sauntering down yet another boring runway – this takes fashion to another level, literally – the models aren’t even real.
Celebrating British weather, fashion and music, Burberry’s hologram runway show in Beijing last April was more than impressive. Using unbelieveable holographic effects and supported by Keane, it really raised Burberry in the technology style stakes. The only teeny point to make is that I don’t think I looked at the clothes once.
Created by Holition, experts in augmented retail. See more of their amazing work here.