Category Archives: Copy

Making Moma proud

This gallery contains 3 photos.

              They may be the fall back of all great playground put-downs but isn’t it funny how you’re never too old for a good ‘your mum…’ joke? It’s why I really rate the new campaign … Continue reading

Gallery | Tagged , , , , , | Leave a comment

Pay attention

This gallery contains 1 photo.

And to adapt another phrase, every typo matters. From a consumer’s point of view, a mistake of any sort, design or copy, tells them that the brand talking to them is either unprofessional or just doesn’t care enough about their … Continue reading

Gallery | Tagged , , | Leave a comment

Pardon the pun

This gallery contains 2 photos.

“Happy Punday, people!” Monday, Punday, geddit? How did it make you feel? Did you utter a low proverbial groan that often follows a particularly bad pun or did you applaud it with a wry grin that even though you knew … Continue reading

Gallery | Tagged , , , | Leave a comment

Fun in the sun

This gallery contains 1 photo.

Now this isn’t a new ad but with thoughts of my own summer hols fast approaching, I thought it deserved an airing. Now puns often come down to personal taste. I like them but only when they’re used correctly. For … Continue reading

Gallery | Tagged , , , , , ,

Go on, spill

This gallery contains 9 photos.

Would you confess for the world to see if you knew you’d never be found out? Confessions is a public art project that invites people to anonymously share their confessions and see the confessions of the people around them in the heart … Continue reading

Gallery | Tagged , , , , , , , , | 2 Comments

Think it’s all over?

This gallery contains 2 photos.

More great 2012 advertising that gets a gold from me.

Gallery | Tagged , , , , , , | Leave a comment

Liquid gold

This gallery contains 1 photo.

After our super success at London 2012 (we are allowed to say that now, right?) every brand under the sun has been trying to affiliate themselves to the grand games. And good for them, but in my eyes none have … Continue reading

Gallery | Tagged , , , , , , | Leave a comment