Category Archives: Digital

Race this

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Reckon you could keep pace alongside top marathon runner, Ryan Hall, with his 6ft 10 stride and impressive 4:46 mile pace? Oh, you do? Then you’re in luck. To coincide with their sponsorship of the New York Marathon, ASICS installed … Continue reading

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Killing time

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You pack in a hurry. Rush to the airport. Dash to the check-in desk. And then… nothing. Waiting for your flight is bor-ring, especially if it’s delayed. That’s why SAS (Scandinavian Airlines) brought out the TimeKiller app. But they didn’t … Continue reading

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Child’s play

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In case you were worried that LEGO was becoming a distant pastime, don’t be. LEGO’s “Life of George” is the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is … Continue reading

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Totally topical

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I love Wimbledon – well done Djokovic – but for me the real winners were the topical ads. Engaging, relevant and as seamless as one of Nadal’s serves. First up, Green & Blacks. They served up a real treat with … Continue reading

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Choos mark the spot

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Talking to a friend the other day I discovered two things. One that the King of Shoes, Jimmy Choo, recently organised a real-time treasure hunt for a pair of their trainers around London via Foursquare. And two, that Jimmy Choo … Continue reading

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Kate’s Great Escape

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Kate Moss is the star of a brand new video for Spanish fashion house Mango, entitled The Great Escape. American fashion photographer, Terry Richardson is both her co-star and the director. Set in the stunning city of Paris, it features … Continue reading

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A million thank you’s

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The Murray Facebook campaign reminded me of this one. When Porsche hit the 1 million fans mark on their facebook page, it got there faster than any other car company. So to say thank you, they took the names of … Continue reading

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Bags of support for Murray

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Wimbledon fever is here. But what caught my attention wasn’t the fact that our Wimbledon hopeful had won his first match. I was more interested in his racket bag. It was emblazoned with messages of support from Facebook fans, including … Continue reading

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Museum of me

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Great idea, brilliantly executed. I’m not normally a person to do this sort of thing on Facebook but I’m glad I did. Here’s what Digital Buzz says about it. ‘This is a brilliant visualisation from Intel. This Museum of Me … Continue reading

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Just do it

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I love the Nike+ Global Runs dynamic screensaver. It was emailed to all Nike+ members and features real time runs from the Nike+ community around the world. Linked to your Nike+, it posts up your running details – total workouts, … Continue reading

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