Category Archives: Experiential

Thirst QR-uenching

This gallery contains 4 photos.

I start by apologising for the slightly cringey headline (especially after my last post!) but it had to be done – my alternative, ‘Message on a bottle’, just wasn’t cutting it. Now having done a few beer/in-bar promos in the … Continue reading

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Deliteful

This gallery contains 11 photos.

How far would you go for a tasty Delite snack? The people at Delites wanted to know, so they built a special vending machine and took it to the streets to find out. The campaign also lived in the digital … Continue reading

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You talking to me?

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It’s one thing writing direct and engaging billboard headlines that talk to the masses but it’s another thing writing headlines that change depending on who walks by. After a long period of engineering works, Virgin Trains announced their quickest ever … Continue reading

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Behind closed doors

This gallery contains 7 photos.

Seeing is believing when it comes to Lynx’s new campaign to promote their new range of deodorant. Launched in Sydney, Australia, Lynx produced the world’s first invisible ad installation using special LCD screens that could only be seen with polarised … Continue reading

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Punchy stuff

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Typical client. They want big publicity for peanuts. Well it was a good job that outdoor sports brand, EVOC, had Publicic Munich on the case. To promote EVOC’s shock absorbent backpack, interactive adshels challenged the public to put it to … Continue reading

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Girls, girls, girls

This gallery contains 3 photos.

I really like this. Watch the video to see the effect it has on people. First it grabs their attention (and holds it). Second, it has them apreciating (and applauding) it. And third, it hits them with a message so … Continue reading

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Cash tags

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This is a neat idea. American Express has launched an interesting play with Twitter, which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded … Continue reading

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