Category Archives: PR

Cash tags

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This is a neat idea. American Express has launched an interesting play with Twitter, which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded … Continue reading

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Harry who?

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It’s not just Harry Potter who has his own invisibility cloak. Mercedes-Benz has one too. They’ve used it to promote their new F-CELL hydrogen fuel cell technology. Instead of parading a flash new car, they turned one invisible. After all, … Continue reading

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Window dressing

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Now I always thought ‘window shopping’ was fairly harmless. True, my wardrobe never received any much-needed additions, but then again, my bank balance didn’t suffer either. That was until I saw the NET-A-PORTER pop-up store. Luckily for my finances, I … Continue reading

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Fan the flame

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As the first post of 2012, here’s a hot new social media campaign to kick things off. MINI  launched a  live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. It was parked on a slope and hanging only … Continue reading

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Race this

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Reckon you could keep pace alongside top marathon runner, Ryan Hall, with his 6ft 10 stride and impressive 4:46 mile pace? Oh, you do? Then you’re in luck. To coincide with their sponsorship of the New York Marathon, ASICS installed … Continue reading

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Baby boom

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Ok, so you’ve got the chance to decorate your city with brightly coloured, actual size baby animal stickers – so where do you stick ’em? Answer. Everywhere! Brilliant. That’s exactly what Artis Royal Zoo, Amsterdam was hoping you’d do. To … Continue reading

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Fallen rabbit

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Imagine this, you’re strolling through the streets of Örebro, Sweden, when you ‘stumble’ across what looks like a lost child’s toy. The only thing is, this ‘child’s toy’ is a whopping 13 meters high. Big Yellow Rabbit is another one … Continue reading

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Caked on

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If you’ve ever wondered what a year’s worth of make-up looks like, here it is. Belgian model, Hannelore Knuts, sat for nine hours while Dutch video artists Lernert and Slander slathered 365 layers of make-up on her face – all … Continue reading

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Totally topical

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I love Wimbledon – well done Djokovic – but for me the real winners were the topical ads. Engaging, relevant and as seamless as one of Nadal’s serves. First up, Green & Blacks. They served up a real treat with … Continue reading

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Choos mark the spot

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Talking to a friend the other day I discovered two things. One that the King of Shoes, Jimmy Choo, recently organised a real-time treasure hunt for a pair of their trainers around London via Foursquare. And two, that Jimmy Choo … Continue reading

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