Tag Archives: Copy

Making Moma proud

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              They may be the fall back of all great playground put-downs but isn’t it funny how you’re never too old for a good ‘your mum…’ joke? It’s why I really rate the new campaign … Continue reading

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Pay attention

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And to adapt another phrase, every typo matters. From a consumer’s point of view, a mistake of any sort, design or copy, tells them that the brand talking to them is either unprofessional or just doesn’t care enough about their … Continue reading

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Pardon the pun

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“Happy Punday, people!” Monday, Punday, geddit? How did it make you feel? Did you utter a low proverbial groan that often follows a particularly bad pun or did you applaud it with a wry grin that even though you knew … Continue reading

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Fun in the sun

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Now this isn’t a new ad but with thoughts of my own summer hols fast approaching, I thought it deserved an airing. Now puns often come down to personal taste. I like them but only when they’re used correctly. For … Continue reading

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Liquid gold

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After our super success at London 2012 (we are allowed to say that now, right?) every brand under the sun has been trying to affiliate themselves to the grand games. And good for them, but in my eyes none have … Continue reading

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You talking to me?

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It’s one thing writing direct and engaging billboard headlines that talk to the masses but it’s another thing writing headlines that change depending on who walks by. After a long period of engineering works, Virgin Trains announced their quickest ever … Continue reading

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Yes ma’am

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Love it!

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