Tag Archives: Idea

Thirst QR-uenching

This gallery contains 4 photos.

I start by apologising for the slightly cringey headline (especially after my last post!) but it had to be done – my alternative, ‘Message on a bottle’, just wasn’t cutting it. Now having done a few beer/in-bar promos in the … Continue reading

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Go on, spill

This gallery contains 9 photos.

Would you confess for the world to see if you knew you’d never be found out? Confessions is a public art project that invites people to anonymously share their confessions and see the confessions of the people around them in the heart … Continue reading

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Think it’s all over?

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More great 2012 advertising that gets a gold from me.

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Behind closed doors

This gallery contains 7 photos.

Seeing is believing when it comes to Lynx’s new campaign to promote their new range of deodorant. Launched in Sydney, Australia, Lynx produced the world’s first invisible ad installation using special LCD screens that could only be seen with polarised … Continue reading

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Very cool

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I love this. It’s a great idea and very ‘IKEA’. In winter, Norway is freezing and everyone wears gloves. The problem – wearing gloves makes it impossible to use your iPad, and more importantly, it’ll make it hard to read … Continue reading

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Harry who?

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It’s not just Harry Potter who has his own invisibility cloak. Mercedes-Benz has one too. They’ve used it to promote their new F-CELL hydrogen fuel cell technology. Instead of parading a flash new car, they turned one invisible. After all, … Continue reading

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Fan the flame

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As the first post of 2012, here’s a hot new social media campaign to kick things off. MINI  launched a  live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. It was parked on a slope and hanging only … Continue reading

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