Category Archives: PR

Thirst QR-uenching

This gallery contains 4 photos.

I start by apologising for the slightly cringey headline (especially after my last post!) but it had to be done – my alternative, ‘Message on a bottle’, just wasn’t cutting it. Now having done a few beer/in-bar promos in the … Continue reading

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Go on, spill

This gallery contains 9 photos.

Would you confess for the world to see if you knew you’d never be found out? ConfessionsĀ is a public art project that invites people to anonymously share their confessions and see the confessions of theĀ people around them in the heart … Continue reading

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Think it’s all over?

This gallery contains 2 photos.

More great 2012 advertising that gets a gold from me.

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Liquid gold

This gallery contains 1 photo.

After our super success at London 2012 (we are allowed to say that now, right?) every brand under the sun has been trying to affiliate themselves to the grand games. And good for them, but in my eyes none have … Continue reading

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Kiss this

This gallery contains 5 photos.

Signing your name in lipstick is almost as satisfying as writing in biro on a banana, just a lot more glamorous. That’s what Rimmel is giving you the chance to do (writing in lipstick not on a banana) with their … Continue reading

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Deliteful

This gallery contains 11 photos.

How far would you go for a tasty Delite snack? The people at Delites wanted to know, so they built a special vending machine and took it to the streets to find out. The campaign also lived in the digital … Continue reading

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You talking to me?

This gallery contains 2 photos.

It’s one thing writing direct and engaging billboard headlines that talk to the masses but it’s another thing writing headlines that change depending on who walks by. After a long period of engineering works, Virgin Trains announced their quickest ever … Continue reading

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Behind closed doors

This gallery contains 7 photos.

Seeing is believing when it comes to Lynx’s new campaign to promote their new range of deodorant. Launched in Sydney, Australia, Lynx produced the world’s first invisible ad installation using special LCD screens that could only be seen with polarised … Continue reading

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Punchy stuff

This gallery contains 2 photos.

Typical client. They want big publicity for peanuts. Well it was a good job that outdoor sports brand, EVOC, had Publicic Munich on the case. To promote EVOC’s shock absorbent backpack, interactive adshels challenged the public to put it to … Continue reading

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Girls, girls, girls

This gallery contains 3 photos.

I really like this. Watch the video to see the effect it has on people. First it grabs their attention (and holds it). Second, it has them apreciating (and applauding) it. And third, it hits them with a message so … Continue reading

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