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Seeing is believing when it comes to Lynx’s new campaign to promote their new range of deodorant. Launched in Sydney, Australia, Lynx produced the world’s first invisible ad installation using special LCD screens that could only be seen with polarised … Continue reading
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Reckon you could keep pace alongside top marathon runner, Ryan Hall, with his 6ft 10 stride and impressive 4:46 mile pace? Oh, you do? Then you’re in luck. To coincide with their sponsorship of the New York Marathon, ASICS installed … Continue reading
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You pack in a hurry. Rush to the airport. Dash to the check-in desk. And then… nothing. Waiting for your flight is bor-ring, especially if it’s delayed. That’s why SAS (Scandinavian Airlines) brought out the TimeKiller app. But they didn’t … Continue reading
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In case you were worried that LEGO was becoming a distant pastime, don’t be. LEGO’s “Life of George” is the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is … Continue reading