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Seeing is believing when it comes to Lynx’s new campaign to promote their new range of deodorant. Launched in Sydney, Australia, Lynx produced the world’s first invisible ad installation using special LCD screens that could only be seen with polarised … Continue reading
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Now I always thought ‘window shopping’ was fairly harmless. True, my wardrobe never received any much-needed additions, but then again, my bank balance didn’t suffer either. That was until I saw the NET-A-PORTER pop-up store. Luckily for my finances, I … Continue reading
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As the first post of 2012, here’s a hot new social media campaign to kick things off. MINI launched a live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. It was parked on a slope and hanging only … Continue reading
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Reckon you could keep pace alongside top marathon runner, Ryan Hall, with his 6ft 10 stride and impressive 4:46 mile pace? Oh, you do? Then you’re in luck. To coincide with their sponsorship of the New York Marathon, ASICS installed … Continue reading
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You pack in a hurry. Rush to the airport. Dash to the check-in desk. And then… nothing. Waiting for your flight is bor-ring, especially if it’s delayed. That’s why SAS (Scandinavian Airlines) brought out the TimeKiller app. But they didn’t … Continue reading
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In case you were worried that LEGO was becoming a distant pastime, don’t be. LEGO’s “Life of George” is the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is … Continue reading
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Chatty cabbies get on your nerves? This might be one taxi ride you’ll be glad to engage. To showcase the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it … Continue reading
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Great idea, brilliantly executed. I’m not normally a person to do this sort of thing on Facebook but I’m glad I did. Here’s what Digital Buzz says about it. ‘This is a brilliant visualisation from Intel. This Museum of Me … Continue reading
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Want to increase your Facebook fans? Then give them a real reason to ‘like’ you. The Nike Shout social installation campaign does just that. Designed to give true football fans a real voice, in real-time, on match day. Fans could … Continue reading
my virtual scrapbook 