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They may be the fall back of all great playground put-downs but isn’t it funny how you’re never too old for a good ‘your mum…’ joke? It’s why I really rate the new campaign … Continue reading
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“Happy Punday, people!” Monday, Punday, geddit? How did it make you feel? Did you utter a low proverbial groan that often follows a particularly bad pun or did you applaud it with a wry grin that even though you knew … Continue reading
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Now this isn’t a new ad but with thoughts of my own summer hols fast approaching, I thought it deserved an airing. Now puns often come down to personal taste. I like them but only when they’re used correctly. For … Continue reading
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After our super success at London 2012 (we are allowed to say that now, right?) every brand under the sun has been trying to affiliate themselves to the grand games. And good for them, but in my eyes none have … Continue reading
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It’s one thing writing direct and engaging billboard headlines that talk to the masses but it’s another thing writing headlines that change depending on who walks by. After a long period of engineering works, Virgin Trains announced their quickest ever … Continue reading
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Typical client. They want big publicity for peanuts. Well it was a good job that outdoor sports brand, EVOC, had Publicic Munich on the case. To promote EVOC’s shock absorbent backpack, interactive adshels challenged the public to put it to … Continue reading
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Whip up Delia’s classic Christmas cake or sprinkle sugar dust onto Heston’s mince pies with blippar and Waitrose. As part of their ‘School of Christmas magic’ Christmas campaign, starring Delia Smith and Heston Blumenthal, Waitrose has joined forces with blippar … Continue reading
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Ok, so you’ve got the chance to decorate your city with brightly coloured, actual size baby animal stickers – so where do you stick ’em? Answer. Everywhere! Brilliant. That’s exactly what Artis Royal Zoo, Amsterdam was hoping you’d do. To … Continue reading
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I love Wimbledon – well done Djokovic – but for me the real winners were the topical ads. Engaging, relevant and as seamless as one of Nadal’s serves. First up, Green & Blacks. They served up a real treat with … Continue reading
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