Tag Archives: Experiential

Thirst QR-uenching

This gallery contains 4 photos.

I start by apologising for the slightly cringey headline (especially after my last post!) but it had to be done – my alternative, ‘Message on a bottle’, just wasn’t cutting it. Now having done a few beer/in-bar promos in the … Continue reading

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Deliteful

This gallery contains 11 photos.

How far would you go for a tasty Delite snack? The people at Delites wanted to know, so they built a special vending machine and took it to the streets to find out. The campaign also lived in the digital … Continue reading

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Behind closed doors

This gallery contains 7 photos.

Seeing is believing when it comes to Lynx’s new campaign to promote their new range of deodorant. Launched in Sydney, Australia, Lynx produced the world’s first invisible ad installation using special LCD screens that could only be seen with polarised … Continue reading

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Girls, girls, girls

This gallery contains 3 photos.

I really like this. Watch the video to see the effect it has on people. First it grabs their attention (and holds it). Second, it has them apreciating (and applauding) it. And third, it hits them with a message so … Continue reading

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Harry who?

This gallery contains 3 photos.

It’s not just Harry Potter who has his own invisibility cloak. Mercedes-Benz has one too. They’ve used it to promote their new F-CELL hydrogen fuel cell technology. Instead of parading a flash new car, they turned one invisible. After all, … Continue reading

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Window dressing

This gallery contains 3 photos.

Now I always thought ‘window shopping’ was fairly harmless. True, my wardrobe never received any much-needed additions, but then again, my bank balance didn’t suffer either. That was until I saw the NET-A-PORTER pop-up store. Luckily for my finances, I … Continue reading

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Race this

This gallery contains 1 photo.

Reckon you could keep pace alongside top marathon runner, Ryan Hall, with his 6ft 10 stride and impressive 4:46 mile pace? Oh, you do? Then you’re in luck. To coincide with their sponsorship of the New York Marathon, ASICS installed … Continue reading

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